'MORE THAN ONE WAY TO MUM'
ADVOCACY CAMPAIGN
This Mother’s Day, Every Cloud is creating a film to honour the many paths to motherhood, the joyful ones, the complicated ones, and those still unfolding.
We are inviting people from our community to share their story.
If you feel ready, we would be honoured to hear from you.
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☁️ What taking part involves ☁️
Taking part can be as simple or as involved as you feel comfortable with.
You may be invited to:
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record a short interview
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capture moments of your daily life
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or share reflections in your own words
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☁️ Who we’re hoping to hear from ☁️
We welcome stories from people who are:
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trying to conceive
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going through or considering fertility treatment
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pregnant after previous loss
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living with infertility
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solo parents
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LGBTQ+ parents
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adoptive or step-parents
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or offering care and love in ways that may not always be recognised on Mother’s Day
If you’re unsure whether your story fits, it probably does 🤍
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☁️ How filming works ☁️
If selected, our team will contact you to talk through everything in advance.
We will explain:
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what we would like to film
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where it would appear
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filming date and time
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and how your story will be represented
Nothing is recorded or shared without your agreement.
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☁️ Privacy & consent ☁️
Your wellbeing comes first.
You can:
🤍 choose what you want to say
🤍 skip questions
🤍 stop at any time
🤍 review how you are represented
🤍 withdraw before final release
We can also discuss options such as first name only or reduced identifying details if that feels safer.
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☁️ Support available ☁️
We understand these experiences can carry a lot of emotion.
Our team approaches every conversation with care, patience, and respect.
If at any point you need a pause or change, we will follow your lead.
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☁️ Frequently asked questions ☁️
Do I need to be comfortable on camera?
Not at all. Most people aren’t. We’ll guide you gently.
Do I have to share everything?
No. Only what feels right to you.
What if I become emotional?
That’s completely okay 🤍
Will I be paid?
This is an unpaid campaign.
When will the film be released?
Around Mother’s Day across our platforms.